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China Cultural and Entertainment Industry Report 2010
Date:2010-09-28 12:30  Source:Entgroup  Price: $ 5000

Research background:
In 2000, the Chinese State Council for the first time mentioned the concept of “Cultural Industry” in its proposal on 10th five-year plan.  Since then, the Chinese government began to increase its emphasis on the country’s cultural and entertainment industry.  In 2009 the State Council published “The Cultural Industry Promotional Plan” and Guidance on the Promotion and Development of Chinese Film Industry”, in which film industry and related cultural industries are officially included as national strategic industries.  The announcement of these state policies indicate that in the next 3 to 5 years, there will be more beneficial policies and promotional plans to further promote China’s cultural and entertainment industry.

Amid the rapid changes within China’s cultural and entertainment industry, industry players and policy makers have been quickly adopting experiences from the international industries, aiming to enhance competitiveness of China’s cultural and entertainment industry.

As a research based on industry interviews and analysis, The EntGroup Report on Chinese Cultural and Entertainment industry, 2010 intends to provide a comprehensive understanding on the current situation and characteristics of the Chinese Cultural and Entertainment industry, for investors and industry players to make better judgment on the fast-changing industry.

 

I Research background
II Research scope
III Methodology
IV Definitions
V Summary
VII The report

1 General introduction on cultural and entertainment industry
1.1 Definitions of cultural and entertainment industry
1.2 Definitions of subdivisions of cultural and entertainment industry

2 The environment of Chinese cultural and entertainment industry 2009
2.1 Policy environment
2.2 Economical environment
2.3 Social environment
2.4 Technology environment
2.5 Legal environment

3 2009 Developments of Chinese cultural and entertainment industry 2009
3.1 2009 Market size and trends of Chinese cultural and entertainment market 2009
3.2 2009 Subdivisions of Chinese cultural and entertainment industries
3.3 2009 Key issues of Chinese cultural and entertainment industry 2009
3.4 New developing trends of cultural and entertainment industry
3.5 Major industry players
3.6 Investment analysis on cultural and entertainment industry

4 Chinese film industry 2009
4.1 Introduction to film industry chains
4.1.1 Main film industry chains
4.1.2 Major industry sectors
4.1.3 Revenue-sharing system in Chinese film industry
4.2 Industry analysis of Chinese film industry 2009
4.2.1 Governmental support: Film industry as national strategic industry   
4.2.2 Social change: a new cinema-gong population
4.2.3 New Technology: the trend of digitization
4.3 The development of 2009 Chinese film industry
4.3.1 Market size and trends of 2009 Chinese film industry
4.3.2 2009 global box office ranking: China ranks No. 9
4.3.3 Analysis on Chinese film production, 2009
4.3.4 Analysis on Chinese cinemas and screens, 2009  
4.4 Current situation and development of subdivisions of Chinese film industry, 2009
4.4.1 Production
4.4.2 Distribution
4.4.3 Exhibition
4.5 Major players
4.5.1 China Film Group
4.5.2 Huayi Brothers Media
4.5.3 Polybona Film Distribution
4.5.4 Wanda Cinema Lines
4.6 Film finance in China, 2009
4.6.1 Multiple investment channels
4.6.2 The influx of capital in film production
4.6.3 The importance of distribution platforms – the upsurge of cinema investment
4.6.4 The trend to enter the stock market

5 TV drama industry
5.1 TV drama industry chain
5.1.1 Traditional TV drama industry chain
5.1.2 TV drama industry chain in digital media
5.2 The environment of TV drama industry
5.2.1 Legal environment
5.2.2 Supervision and control of TV drama industry
5.3 The development of TV drama industry, 2009
5.3.1 Market size and trends of Chinese TV drama industry, 2009
5.3.2 Supply and demand of TV dramas in China, 2009
5.3.3 Analysis of TV audience and online viewers, 2009
5.4 Market structure of TV dramas, 2009
5.4.1 Concentration rate of TV drama productions
5.4.2 Production companies and market shares, 2009
5.5 Major TV drama production companies
5.5.1 Huayi Brothers Media
5.5.2 Huace Film and TV Entertainment
5.5.1 Hairen Film and TV Entertainment
5.6 Future trends of TV drama industry
5.6.1 Fast development of industry players
5.6.2 Higher production value and greater importance of scriptwriters
5.6.2 Multiple distribution channels and higher prices on distribution rights
5.6.3 Multiple financing channels

6 Audio-visual products
6.1 Audio-visual industry chain
6.1.1 Analysis on traditional audio-visual industry chain
6.1.2 Analysis on digital audio-visual industry chain
6.2 The development of audio-visual industry
6.2.1 Market size and trends 2008-2009
6.2.2 Analysis on record industry
6.3 Audio-visual industry in the digital era
6.3.1 Global development on digital music
6.3.2 Developments of Chinese digital music 2008-2009
6.3.3 Developments of Chinese on-line music market 2008-2009
6.3.4 Developments of Chinese wireless music market 2008-2009
6.3.4 New trends of Chinese digital music market

7 Animation industry
7.1 Industry chains of Chinese animation industry
7.2 The environment of Chinese Animation industry 2009
7.2.1 Policy environment
7.2.2 Social environment
7.2.3 Technology environment
7.3 Developments of Chinese animation industry 2009
7.3.1 Market size and trends 2009
7.3.2 Production analysis of Chinese animated films 2009
7.4 Subdivisions of Chinese animation industry 2009
7.4.1 The market of TV animation series 2009
7.4.2 The market of animated films 2009
7.4.3 The market of online animated programs 2009
7.4.4 The market of mobile phone animated programs 2009
7.4.5 The market of derivative products 2009
7.5 Major players
7.5.1 Alpha Animation
7.5.2 Talkweb Information System
7.5.3 Toonmax Media
7.5.4 Global Digital Creations Holdings
7.6 Investment analysis of animation industry
7.6.1 Investment models in animation industry
7.6.2 Analysis on investment trends
7.6.3 Investment potentials of Chinese animation industry
7.6.4 Case studies: venture capital investments on Chinese animation industry in the past five years

8 Online game industry
8.1 Online game industry chains
8.2 The environment of Chinese online game industry
8.2.1 Social environment
8.2.2 Policy environment
8.3 Developments on Chinese online game industry 2009
8.3.1 Market size and trends of Chinese online game industry 2009
8.3.2 Quarterly analysis of Chinese online game market 2007-2009
8.3.3 The size of online game users 2009
8.4 Subdivisions of Chinese online game industry 2009
8.4.1 Online game market size and prospects 2009
8.4.2 Online game users and prospects
8.4.3 Market size and trends of mobile phone games 2009
8.4.4 The size of users of mobile phone games 2009
8.5 Major players of Chinese online game market 2009
8.5.1 Top 10 market shares among Chinese online game operators 2009
8.5.2 Top 15 market shares among Chinese online game operators 2009
8.5.3 Top 15 market shares among Chinese online game operators 2009