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China Animation Industry Report 2010
Date:2010-09-28 12:30  Source:Entgroup  Price: $ 2500

Research Background
In July, 2009, the Chinese State Council published “The Cultural Industry Promotional Plan” with special focus on the development of digital content industry and animation industry.  The policy opens up market access for foreign enterprises to enter the animation industry, and it provides incentives to attract local and foreign capitals into related cultural industries that are encouraged for further development.  In the local governmental level, local governments in many Chinese cities and provinces have also begun to provide tax breaks, set up industry funds and production studios to support and promote animation-related industries.  These recent policy changes provide a solid foundation for the development of China’s animation industry.

From a global perspective, animation has become an important cultural and entertainment industry.  In countries of mature animation industry such as UK, Japan and South Korea, animation-related industries have become pillar industries of these countries.

As China continues to restructure its economy and industrial development, the development of cultural industry has become a strategic choice in order to upgrade China’s economic structure.  In 2006, China’s Ministry of Finance and 9 other government ministries has issued a joint proposal to promote the country’s animation industry, which was one of the earliest proposals urging the government to support and develop animation industry.  It proposed to raise the production volume of animated programs and strengthen the capacity of project development in the next 5 to 10 years.  The goal of the proposal was to make China among the top animation-production territories in the near future.

In 2009, China’s animated TV series and animated films have both increased their production volume.  The high production volume paved way for a prosperous market for derivative products of these animated programs.  Local animated programs have also begun to enter the global market.  As a whole, with the government support, industry expansion and the congregation of animation talents, China’s animation industry have been thriving in the past two years; it has thus attracted attention of industry players from overseas.  In the market of animation derivative products such as book, audio-visual products, toys, clothing and stationery, more and more local brands have taken up a large share of the market.  The new face of China’s animation market is entirely different from the industry situation six years ago, which was dominated by foreign animated programs as well as their derivative products.

As a developing country for the animation industry, China has entered a fast-developing stage where changes take place everyday in the industry.  Currently the majority of the industry is composed of small to medium enterprises.  However as the industry continues to grow, the era of small enterprises will soon end, and the industry is likely to go through a reshuffle.  Industry players and investors will face a series of challenges such as new investment opportunities and the fast expansion of industry chains.

As a research based on industry interviews and analysis, The EntGroup Report on Chinese Animation industry intends to provide a comprehensive understanding on the current situation and characteristics of the Chinese animation industry, for investors as well as industry players to make better judgment on the fast-changing industry.

I Research Background
II The Report
1 Introduction to Chinese animation industry
1.1 Definition: cartoons and animations
1.2 Definition: Animation Industry
1.3 Economic features of animation industry
1.4 Industry chains of animation industry

2 The environment of Chinese Animation Industry
2.1 Population
2.2 Economic environment
2.3 Technology environment
2.4 Policy environment
2.5 Social and cultural environment

3 Current market situation of Chinese Animation Industry
3.1 General market analysis
3.1.1 Production
3.1.2 Distribution and exhibition
3.1.3 The market of derivative products
3.2 Profit model of Chinese animation industry
3.2.1 The policy to industrialize cultural development
3.2.2 The policy to culturalize industry development
3.3 Business operation of a Chinese animation project
3.3.1 Cost and profitability of an animation project
3.3.2 The impact of technology on a project’s profitability
3.3.3 The impact of distribution on a project’s profitability
3.3.4 The impact of derivative products on a project’s profitability
3.3.5 The impact of marketing on a project’s profitability

4 Market Scope and characteristics of Chinese animation industry
4.1 General characteristics of the market
4.2 The market of TV animation series
4.3 The market of animated films
4.4 The market of online animated programs
4.5 The market of mobile phone animated programs
4.6 The market of derivative products
4.6.1 Animation-related publications
4.6.2 Animation-related toys
4.6.3 Animation related clothing products
4.7 The market of technical services

5 Chinese animation-related enterprises
5.1 Alpha Animation: Animation-related toys
5.2 Talkweb Information System: mobile phone animation programs
5.3 Toonmax Media: Animation distribution platforms
5.4 Global Digital Creations Holdings:Manufacturing and talent training
5.5 Creative Power Entertaining: Animation production and derivative products
5.6 Shanghai Skynet Asia: Franchise of animation characters
5.7 Jiang Toon Animation: Animation production and international sales
5.8 Great Dreams Cartoon Group: Original animation development and production

6 Geographical development of Chinese Animation Industry
6.1 Eastern China
6.1.1 Production
6.1.2 Major players
6.1.3 Introduction to main animation studios in Eastern China
6.2 Southern China
6.2.1 Production
6.2.2 Major players
6.2.3 Introduction to main animation studios in Southern China
6.3 Northern China
6.3.1 Production
6.3.2 Major players
6.3.3 Introduction to main animation studios in Northern China
6.4 Central China
6.4.1 Production
6.4.2 Major players
6.4.3 Introduction to main animation studios in central China
6.5 Northeast China
6.5.1 Production
6.5.2 Major players
6.5.4 Introduction to main animation studios in Northeast China
6.6 Southwest China
6.6.1 Production
6.6.2 Major players
6.6.3 Introduction to main animation studios in Southwest China
6.7 Northwest
6.7.1 Production
6.7.2 Major players
6.7.3 Introduction to main animation studios in Northwest China

7 Distribution platforms in Chinese animation industry
7.1 Children’s TV channels
7.1.1 The sizes of children’s TV channels
7.1.2 Audience of children’s TV channels
7.1.3 Screening Children’s programs
7.1.4 Major children’s TV media
7.2 Distribution of animated films
7.2.1 Cinema circuits in China, 2009
7.2.2 Cinema development in China, 2009
7.2.3 The development of 3D screens in China, 2009
7.2.4 Revenue distribution of various cinema levels, 2009
7.2.4 Major cinema audience
7.2.4 Box office analysis of animated films
7.3 Online media for animated programs
7.3.1 Types of online media
7.3.2 Main audience of online media
7.3.3 Major online media
7.4 Mobile phone media
7.4.1 Definition of mobile phone media
7.4.2 Main audience of mobile phone media

8 Future prospect of Chinese animation industry
8.1 The environment
8.1.1 Prospects from macro-economy perspective
8.1.2 Government policies and their impacts
8.2 Prospects of related industries
8.3 Major development directions
8.3.1 Technology development and its prospect
8.3.2 Product development and its prospect
8.3.3 Talent development and its prospect
8.3.4 Industry landscape and competition among industry players

9 Investment analysis of Chinese animation industry
9.1 Main investment models
9.2 Analysis on investment returns
9.3 Case study on Chinese animation investment companies
9.3.1 Venture capital investment projects
9.3.2 Case study1:Sequoia Capital invests on Hunan Great Dreams Cartoon Group
9.3.3 Case study2:Sequoia Capital invests on Shanghai UUpark Digital Technology
9.3.4 Case study3: Alpha Animation acquires Jiajiakt.com
9.3.5 Case study4: The CID Group invests on Xing Xing Digital Entertainment
9.4 Investment potentials of Chinese animation industry
9.4.1 Animation production companies
9.4.2 Talent training services
9.4.3 Franchises
9.4.4 Derivative products
9.4.6 Retail and logistics